Blog

Insights on data science, analytics engineering, AI/ML, and geospatial data.

The 2 Ways to Segment Customers for Data-Driven Marketing
·6 min read

The 2 Ways to Segment Customers for Data-Driven Marketing

Learn the two fundamental approaches to customer segmentation—Intrinsic and Value-Based—and how to use them together for more effective marketing.

MarketingData ScienceCustomer Analytics
Feature Engineering With Latitude and Longitude
·10 min read

Feature Engineering With Latitude and Longitude

Creatively and effectively utilizing latitude and longitude can bring immense predictive power to machine learning applications. Learn three techniques with a Miami housing price prediction case study.

GeospatialFeature EngineeringMachine Learning
Geospatial Indexing Explained: A Comparison of Geohash, S2, & H3
·7 min read

Geospatial Indexing Explained: A Comparison of Geohash, S2, & H3

Geospatial Indexing maps latitude-longitude pairs to geographical subdivisions. Learn the mathematical foundations and practical tradeoffs of Geohash, Google S2, and Uber H3.

GeospatialData EngineeringInfrastructure
Proof of Concept: Wedding Photography Face Recognition
·3 min read

Proof of Concept: Wedding Photography Face Recognition

A simple AI-driven way for wedding photographers and photography websites to get more customers.

AI/MLComputer VisionCase Study